about two weeks ago, carol harnett, a member of cohealth, suggested that the cohealth community enter an idea into the institute for the future’s bodyshock the future contest. the contest’s a public call for ideas to change our approach to global health in the next three to ten years. carol lobbed the idea into our monthly tweet chat, and within hours the ideas were gelling. under carol’s and ben miller’s stewardship, the group submitted an idea called 12@12.

Simple Acts of Healthy Living: The 12@12 Campaign

12@12 is a worksite-based demonstration project born from a crowdsourced idea called “Simple Acts of Healthy Living.” Here’s the premise: Almost everyone eats lunch and is at their workplace at noon. Our project encourages 12 minutes of activity at 12 o’clock once, twice or five times weekly. The employees choose: walk, stretch, stairclimb or simply breathe (relax). This campaign allows people to be active, feel better and build a community. Employees who’ve been active for 12 minutes at least once a week for 12 weeks earn 12 minutes extra off for lunch daily…for 12 weeks…and the cycle repeats.

carol will tell you about it. in october, up to five winners will be given mentors and resources to develop their ideas. whether or not 12@12 is one of them, this is an idea anyone can implement.

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