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f-it! i’m goin’ for it!

September 23, 2009

in life

it’s not what you look at that matters, it’s what you see.
—thoreau

times like these can stifle creativity. the economy—despite those supposed green shoots—still stinks. i’ll bet every one of us knows someone who has lost a job, a house, optimism. a friend of mine just survived his third layoff threat this year. my clients are doing more with less, and so am i.

fuckitit’s enough to make you lie low, avoiding potential failures and unwanted attention.

what if, instead, we said f-it? i’m goin’ for it! what if we had no fear? or didn’t let the fear we have define and limit us?

imagine that you could put into play anything you think your company or a particular client absolutely needed to do.

what would it be? what would you do?

f

(note: with complete credit to dan eldrige for his city paper article, “what’s on your fuck-it list?,” which got me thinking…)

[image: schoschie]

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