Comments on: “i’m sorry.” truth? or just good pr? http://www.freerangecomm.com/2009/10/im-sorry-truth-or-just-good-pr/ Sat, 04 Feb 2012 15:21:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: fran http://www.freerangecomm.com/2009/10/im-sorry-truth-or-just-good-pr/comment-page-1/#comment-166 fran Thu, 15 Oct 2009 16:05:58 +0000 http://www.freerangecomm.com/?p=3231#comment-166 autom, love the idea of moving off of form (yep, well crafted) to function, or connection, as you say it. 'cuz you have to believe that with connection comes results, right? autom, love the idea of moving off of form (yep, well crafted) to function, or connection, as you say it. ‘cuz you have to believe that with connection comes results, right?

]]> By: Autom Tagsa http://www.freerangecomm.com/2009/10/im-sorry-truth-or-just-good-pr/comment-page-1/#comment-165 Autom Tagsa Wed, 14 Oct 2009 20:12:57 +0000 http://www.freerangecomm.com/?p=3231#comment-165 perhaps what also merits closer examination—as it applies specifically to employee and corporate communications—involves the timeliness of response, tone and diction used in the message. <br><br>i think it's quite fair that this post offers reflection on whether or not people can clearly tell (let alone appreciate) the sincerity of a crafted message (in the form of an apology in this case). i do feel there are tangible opportunities for MarCom-ers to improve upon what once was viewed as "yep. well-crafted." and turn it into "seriously folks, we get it and we're sorry (or happy or concerned or whatever)" *because* guess what, we were actually listening to you and are actually responding with your concerns in mind.<br><br>as explorers and practitioners of social media, we have the advantage of being keenly aware of certain behavioural patterns cultivated by the social online environment. in the process of studying and filtering through such patterns, we are given opportunites to identify best practices which will both challenge, enhance (if not transform) the quality and accuracy of how we communicate.<br><br>did i digress? oh well, i'm not sorry but i do dig this post - a perhaps what also merits closer examination—as it applies specifically to employee and corporate communications—involves the timeliness of response, tone and diction used in the message.

i think it's quite fair that this post offers reflection on whether or not people can clearly tell (let alone appreciate) the sincerity of a crafted message (in the form of an apology in this case). i do feel there are tangible opportunities for MarCom-ers to improve upon what once was viewed as “yep. well-crafted.” and turn it into “seriously folks, we get it and we're sorry (or happy or concerned or whatever)” *because* guess what, we were actually listening to you and are actually responding with your concerns in mind.

as explorers and practitioners of social media, we have the advantage of being keenly aware of certain behavioural patterns cultivated by the social online environment. in the process of studying and filtering through such patterns, we are given opportunites to identify best practices which will both challenge, enhance (if not transform) the quality and accuracy of how we communicate.

did i digress? oh well, i'm not sorry but i do dig this post – a

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