what song is your company?

November 2, 2009

in communication,talent

ordinarily, i remember little. but put on a song from my teen years and i can play air guitar, effortlessly recall every lyric (including those i got wrong then), and feel the joy and drama of those years.

songs—like smells—link us to a time, a place, a mood. companies have used this fact to connect with their external customers. why not with their internal ones?

if you had to sum up your company culture in a song, what would it be? in honor of the phillies taking the game tonight, i’m claiming this song as mine!


[unstoppable by guerilladelphia]

Leave a Comment

{ 5 comments… read them below or add one }

Victorio November 2, 2009 at 1:53 pm

Hi Fran and thanks for the post. I agree that sometimes less is more. Art can speak more clearly to the needs and desires of a company than a mission statement.

I just wrote a blog post along similar lines as. Check it out and let me know what you think:

Thanks again!


Steve Boese November 2, 2009 at 2:00 pm

I love the question, but I think it is hard to come up with just one answer. I am going to go with ‘Back on the Chain Gang’ by the Pretenders, it is a bit drab I know, but I love that song.


fran November 2, 2009 at 4:18 pm

victorio, thanks for sharing the link. i’ll hop over there…

steve, a classic! my first instinct was to go for a song from boston, foghat, led zeppelin, or other bands from days of yore. but this was too perfect.



seranseran November 2, 2009 at 7:07 pm

Working for the Man – Roy Orbison


fran November 3, 2009 at 7:57 am

from these two songs, seems like a lot of companies are driving, but not inspiring their employees.


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