Comments on: do not pass “go” before you answer these questions about social media

By: fran

fran — Sat, 17 Jul 2010 20:09:34 +0000

hey, mark. starting small is one great way to demonstrate the benefits of social media. that typically requires small budget and few resources, too, which is never a bad thing. you can also go under the radar by finding champions in other areas and at other levels. in fact, they may already be using social media and you can help trumpet their cause. if for wellness, you can take a look at my post “5 reasons to take employee wellness social.” http://www.freerangecomm.com/2010/05/5-reasons-to-take-employee-wellness-social/. in it i outline a case for adding social media to wellness efforts. another good read is my interview with lee aase, mayo clinic’s social media manager: http://www.freerangecomm.com/2010/03/free-ranging-conversation-with-lee-aase-mayo-clinic-social-media-manager/.

i’m also happy to chat if you want to ring me.

By: mark

mark — Fri, 16 Jul 2010 15:25:36 +0000

very insightful, fran — any thoughts about how to get senior leadership at your organization excited about and open to SM?

By: fran

fran — Mon, 12 Jul 2010 20:38:26 +0000

have a plan…should go without saying, right?!

By: Drew Hawkins

Drew Hawkins — Mon, 12 Jul 2010 14:48:01 +0000

All of your main points center around the same theme: have a plan. Many companies dive headfirst into the social media pool without checking to see if there’s water in it first to float. Good, to-the-point thoughts here