how does zappos approach employee wellness? free-ranging conversation with hollie delaney, zappos senior HR manager

July 28, 2010

in culture,free-ranging conversations (interviews with wellness innovators),health communication,wellness

hollie delaney has worked at zappos.com, inc. for more than four years. she’s married with one child, so she knows first-hand the struggle of enjoying a full-throttle career while giving all to oneself and one’s family. as the senior HR manager at zappos.com, inc. in charge of their wellness effort, that knowledge comes in handy. i caught up with hollie by email and by phone to find out how zappos.com, inc. is approaching wellness. hint: it has something to do with delivering happiness.

fm: let’s start with the basics. how do you define wellness?

hd: right now, it’s a little different here than elsewhere. we don’t have a huge initiative. we’re focusing on how we get people excited about getting up and moving, eating right. i look at myself. i’m a person who used to be very healthy. but then i got married, had a family…something gives. from my standpoint, i think about what’s it going to take to get me to move and eat well? we’re focusing on this first, and as we get more established we can look at the tougher challenges, like focusing on the different health issues common in our population.

fm: why is it important to zappos.com, inc. to get people up and moving or eating well?

hd: well, we have a conflict with the mainstream about “why.” most are looking to help with rising health care costs. of course, that’s important to us as well, but our main focus is when you’re well, you’re happier. when you’re happier, you do your job better. we want to give people the knowledge and opportunity to see how much better they feel and how much happier they are when they’re healthy. that’s our main focus.

fm: given that, what does “wellness” look like at zappos.com, inc.?

hd: we look for things that work for everyone and that will bring a little more happiness into people’s lives. we want to show people that wellness is important but can be fun. we also want to cover everyone from the person just starting on the wellness track to the person who’s already on the track and looking to sustain their lifestyle.

we provide educational classes on nutrition, finances, parenting. we have weight watchers on-site and offer smoking cessation classes to employees, and we subsidize a portion of these classes if employees complete their commitment. our on-site exercise classes cover everything from hip hop dance classes to how to sit and be fit to laugh yoga to wii competitions. our insurance carriers come in to give employees a better idea of how their benefits work and what things are available that they may not be taking advantage of. we also provide different discounts to gyms and encourage people to walk, hike, bike, and play sports together.

our wellness council is made up of employees from all the different departments within our company who want to be part of what we’re doing. they help us find those vendors who’d work for us culturally and figure out how to take information we all know and make it memorable.

fm: make it memorable. exactly! i’m a big fan of your off-the-cuff youtube videos. how are you communicating with employees about wellness?

hd: video is a good way for us to reach people. we’ve been thinking more about how we can use it. we could do a video about something as fun and silly as parking farther away from an entrance. for our wellness fair, we created this “rock wild” wellness video.

our wellness program’s really just starting down this road. any campaign to date has been through video or email, and we do have a twitter account employees can follow to see what we’re doing. we’re not addressing family yet but are looking to in the future.

fm: your wellness fair video reminds me of healthymagination’s howcast videos. they’re campy fun, just like you’re talking about. your culture’s known as a really driving culture. fun but intense. and obviously, some units, like your call center, have unique stresses. how do you align these competing forces? and do you carve out units like your call center in any way?

hd: everything we do is dictated by our core values. then, as managers, we’re allowed to run our units like our own business. managers are given so much flexibility, it trickles down to everyone else.

one of the things we want to do is build relationships with each business so we can tailor our wellness services to their environment. this is a new road for us, and we’re just starting down it.  we’re looking to tailor programs that work best for different departments, so some may need help with work-life balance, some of the departments may want to focus more on stress management and so on. we haven’t started this process yet but are looking to start in the near future.

as far as the hours go, the way our culture’s set up, we hang out outside of work. so that piece, working tons of hours, fixes itself. i don’t mind; i’m having fun. i’m with my friends. when i first started working here four years ago, working was hanging with friends. now that i have a family and so do lots of others, we’re hanging as families. we’re building these relationships together. for me, this is the healthiest place i’ve ever worked. you can be who you are. you don’t have to fit into a certain mold.

fm: how are you measuring what you’re doing?

hd: we’re not a largely metrics-driven company. we are metrics-driven in certain areas, such as inventory, growth, etc. when it comes to the more subjective things that we do, we’re not as heavily metrics-driven. we know that wellness programs will have returns, but there are facets of the things that we want to do that are difficult to measure. we’re currently working on how to quantify the programs that we’re proposing.

fm: what will you be looking at to see if you’re moving things in the right direction?

hd: that’s a good question. we’re still working it out and trying to find what best works for us.  we’re looking at standard programs but also looking to break new ground, so…it’s a learning process!

check out other free-ranging interviews with health innovators.

f

Leave a Comment

{ 16 comments… read them below or add one }

Drew Hawkins July 28, 2010 at 10:30 am

Wellness programs are a bit of a touchy subject in some circles. It’s cool to see a large organization like Zappos being extremely transparent about how they do things. The employee wellness classes offered I think are a crucial step to the success of their wellness efforts

Reply

fran July 28, 2010 at 12:27 pm

hey drew. it is *very* cool that they’re so open to sharing. that was something that holly highlighted about their use of twitter. they’ve been using twitter to let people know what they’re doing, hoping it might spark some thinking and reflecting on what’s happening in their organization. based on this post by china gorma about their new company, zappos insights, i’d say they’ve now taken this sharing a step further. http://bit.ly/aKEXTE

Reply

Elizabeth July 28, 2010 at 3:00 pm

So glad they were willing to share. Love the video…campy fun! Will be interesting to see what kind of metrics they end up using. Wellness is one of those things that you know intuitively that it’s worthwhile…but proving it to the Board room and Accountants is a bit tough.

Reply

fran July 28, 2010 at 5:11 pm

i can’t decide which is my favorite part of the video — the woman rockin’ out during the 80s-style aerobics class until she gets whipped into line or the man slamming down ho hos until he sees the error of his ways. zappos’s in a great position to prove their theory, which is one that’s already supported by research (see: http://ow.ly/2hHnp), because of their leadership. we need to work on those less enlightened folk 😉

f

Reply

Michael VanDervort July 29, 2010 at 8:57 am

Great post Fran,

I toured Zappos back in January 2009. They gave me free run of the place for like 2.5 hours including letting my shoot flipcam vids of with their staff. I wanted to quit my own job and stay there to work with them.

The only other business I know of that even comes close to the Zappos coolness factor is Zingerman’s deli in Ann Arbor Michigan. They have a great store AND a great story, but they don’t share as much of it. via social media.

http://zingermans.com

Reply

fran July 29, 2010 at 3:59 pm

mmmm, i love a good deli. and that has all the markings of one!
f

Reply

Offshore Savings April 22, 2013 at 2:23 am

Hi,
I was contemplating adding a link back to your blog since both of our sites are based
mostly around the same niche. Would you prefer I link to you using your website
address: http://www.freerangecomm.com/2010/07/how-does-zappos-approach-employee-wellness-free-ranging-conversation-with-hollie-delaney-zappos-senior-hr-manager/ or blog title:
how does zappos approach employee wellness?
free-ranging conversation with hollie delaney, zappos senior HR manager
— free-range communication. Please let me know! Thanks alot :
)

Reply

air jordan 12 gamma blue July 3, 2014 at 7:23 pm

Hi there, i read your blog occasionally and i own a similar one and
i was just wondering if you get a lot of spam feedback? If so how do you prevent it, any plugin or
anything you can recommend? I get so much lately it’s driving me
crazy so any support is very much appreciated.

Reply

Julianne July 7, 2014 at 12:54 pm

I’m not sure wwhy buut this sie is loading extremely slow ffor me.
Is anyone else having this issue or is it a probvlem on my end?
I’ll check back laqter annd see if the problem still exists.

Reply

converse one star low July 12, 2014 at 12:43 am

Hello, I check your new stuff like every week. Your story-telling style is awesome,
keep doing what you’re doing!

Reply

converse all star femme July 15, 2014 at 4:14 pm

Hey would you mind letting me know which hosting company you’re working with?

I’ve loaded your blog in 3 completely different browsers
and I must say this blog loads a lot faster then most.
Can you recommend a good hosting provider at a fair price?
Thanks, I appreciate it!

Reply

Twitter.Com July 29, 2014 at 8:49 pm

Terrific post but I was wondering if youu could write a litte more on this
topic? I’d be very thankful if you could elahorate
a little bit further. Cheers!

Reply

videobash.com September 8, 2014 at 9:03 am

For recipes that used to require your stove to be on a medium
high, now will require your stove to be on medium low or low.

Regardless of whether or not you love to cook, it really is crucial that
each and every kitchen have a decent kitchen cookware set readily obtainable.
This has been one of a reason why some people
are hesitant to buy a cast iron cookware.

Reply

トップス ニット September 23, 2014 at 3:03 am

I’m curious to find out what blog platform you have been using?
I’m having some minor security problems with my latest blog and I’d like to find something more safe.
Do you have any solutions?

Reply

Kim Kardashian Hollywood Stars Hack October 4, 2014 at 8:55 am

Hello there! This is my 1st comment here so I just wanted to give a
quick shout out and say I really enjoy reading your posts.
Can you recommend any other blogs/websites/forums that deal with the same subjects?

Thanks a ton!

Reply

fleshlight masturbation November 16, 2019 at 2:24 pm

fleshlight masturbation
So I have sort of a thing for candles. By
“sort of a thing” I mean, if I see a candle and it’s on sale and smells good, I have
to buy it. Because of this, I have candles all over my
house. Durex and Kimono are popular brands around here.

Remember that you’re free to try different brands and styles until you and your partner find something that fits comfortably for both of you!
Scarleteen Advocate”Not everything in this magical world is quite what it seems””Remember, I’m pullin’ for ya. It is not meant to and cannot substitute for advice or care provided by an in person medical professional.

fleshlight sale On my way to the east, I took a plane, and bombed a sign I fucking hated not expecting it to do anything. It actually did, neat. So I destroyed it, and flew over to the east, and destroyed it statue.. However, if you’re using it and are looking for something discreet, this is probably not what you want. The battery has a decent life. It did not die quickly which is great because it’s not fun when you’re toys die in the middle of using them!. fleshlight sale

fleshlight sex toy For other inquiries, Contact Us. To see all content on The Sun, please use the Site Map. The Sun website is regulated by the Independent Press Standards Organisation (IPSO). Something, and I just wanted him to put the thing down, and get on with what we were doing. He ended up lying on it, getting back into what we were doing and getting me where I wanted to go, but it was not the best time to grab the wedge and say, “Hey,
let something, I don know, I was busy. I think he was trying to get me onto the wedge for something, but I was RIGHT THERE
and couldn concentrate on anything else..
fleshlight sex toy

male masturbation I couldn’t agree more with all this.
It seems to me that words like “girlfriend” connote a sort of traditional, cliched idea of teenage romance,
something I stay away from. About six months ago I was embroiled in my first (and only) romantic involvement, and I ended
up confusing a lot of people because I wouldn’t say we were “dating” or “going out”, and I was loathe to call him my “boyfriend”.
male masturbation

fleshlight sale The root of the word is the same, but the
connotation is completely different. “Being sexy is an attitude,” Susan says.
“Doing something like this while I know it’s not for everybody sparks a certain fire for sure. Stretch satin underwire garter slip with stretch mesh and spandex princess seam inset panels, eyelash lace trimmed cups and hem, hook eye back closure, adjustable shoulder straps and removable garter straps. Matching thong included. I found the spandex material very comfortable; me being a bigger woman I felt more comfortable covered up. fleshlight sale

sex toys I found Ride to be a little on the thin side. It felt more like massage oil or even olive oil to me. It’s a little thicker than water, but runs almost as fast as water off of my hand. After i eat my 1 2 real meals a week i constantly stare at my stomach and complain about how big it got from eating. I openly admit that I’d rather go hungry than to let my stomach get bloated ( which makes me sick) I’m obsessed with calories, my weight, sizes and will tend to eat more when I’m bored, but feel so guilty that I wish I could throw up. I’m constantly hungry and my stomach will feel empty at least 95% of the week. sex toys

dildos Van der Zwaan voluntarily turned over the very evidence that resulted in his felony charge, including notes, recordings, laptops and cellphones, his defense lawyer, William J. Schwartz, argued. But Mr. The openings are about 2″
in diameter, so this works best with dildos that are close to this thickness
(at least 1.5″) and up. If the dildo is too thin, it will move around too much in the opening. It also helps if the dildo has a base of between 2 4” so
that it will fit securely in the pouch. dildos

wholesale sex toys Rape is forced sexual activity. It is not meant to and cannot substitute
for advice or care provided by an in person medical professional.

The information contained herein is not meant to be used to diagnose or treat a health
problem or disease, or for prescribing any medication. Success
and failure are irrelevant. Flexibility is supremely important.
Soft things bend, hard things break. wholesale sex toys

male sex toys I made my points as of yesterday into a gift card so
eden knows exactly how many I had pre chaos. I would
love it if those points could be put onto a site generated card so that I could use them
in their entirety. This would re instill faith in the hearts
of many edenites and we may not be a forceful
in our exit or limiting of time on the site..
Sometimes I feel out of step with the emotions and communications
of the people around me and that’s when I’m fine with calling a time out to
talk about things. Are you feeling jealous? Bring it up with your partner and work through it.

Feeling like you’re not getting enough attention? Ask your partner if you
can set aside some dedicated private time male sex toys.

Reply

{ 2 trackbacks }

Previous post:

Next post: