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to boost company creativity, ditch the suggestion box and grab a jump rope

July 19, 2010

in health care,wellness

companies interested in getting their employees up and moving for its knock-on effects (lowered health care costs, improved productivity and decreased absenteeism, to name a few) now have another compelling reason:

“Almost every dimension of cognition improves from 30 minutes of aerobic exercise, and creativity is no exception. The type of exercise doesn’t matter, and the boost lasts for at least two hours afterward. However, there’s a catch: this is the case only for the physically fit. For those who rarely exercise, the fatigue from aerobic activity counteracts the short-term benefits.”

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read more in forget brainstorming, part of newsweek’s look into the creativity crisis.

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{ 5 comments… read them below or add one }

Elizabeth July 19, 2010 at 2:27 pm

So there you have it — a quick test to see if you’re fit or not. If you’re totally pooped after 30 minutes, you better work out more. If you feel great and have some brilliant ideas, you’re on the right track. Set the timer, here I go…

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fran July 19, 2010 at 4:25 pm

and what about me, who’s totally pooped before i even start exercising?!

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mark July 20, 2010 at 1:50 pm

i so WISH we could break out of our corporate mentality in america that pretty much says if you’re not on the computer, you’re not being productive. this study proves that you get much better quality time from employees if you create an environment conducive to helping them do whatever is necessary to be creative. putting it into practice is our hard part.

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fran July 20, 2010 at 8:13 pm

with recent studies saying that all of our sitting at computers is making us dreadfully unhealthy and leading to obesity and worse, public health and employers may be changing their tune!

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Neha October 21, 2015 at 6:22 pm

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