i’m feeling the pain of mott’s communication professionals; things don’t look pretty over there. in a year of record profits and with nary a word about leadership sacrifice, they’re faced with the unenviable task of fashioning palatable communication messages for why mott’s is asking employees for pay and benefits cutbacks.
to lend them a hand, i’m taking up a collection. drop your suggested copy in the comments. i’ll start things off:
mott’s new people strategy
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Reduce (your pay and benefits)
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Reuse (your uniform)
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Recycle (our workforce with those more compliant)
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