conant, a philly print shop, didn’t have an extraordinary idea. to get coworkers moving, they started a lunchtime walking club for them, clients and conant friends.
then they got creative.
working with local retailers, they created the d20 walking for rewards program and opened their group to everyone. they offer two daily walks departing from different locations. there’s no cost and no hassle. you just show up, walk a beautiful circuit, and get to know philly and others.
then they got motivated.
they’ve morning and happy-hour walks on the brain. and ditomasso, one of the d20 founders, now envisions, ““If [D20] took over and we had thousands of people walking, [maybe] we could turn into one of the fittest cities.”
two guys with a simple idea. this is how change happens.
f
- read more about d20.
{ 2 comments… read them below or add one }
Interesting concept. That might be the incentive we need for our walking program. It usually doesn’t last more than a week.
hi lavender — the rewards with the retailers? we do love our perks. their focus on kick-starting people into action that they believe will soon take hold on its own is what i like. what do you think derails your group?
f