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he’s baaaccckk. pouring on the pounds anti-soda ad changes tack.

October 14, 2010

in health communication

the new york city department of health and mental hygiene got people to rethink soda with their gross-out “are you pouring on the pounds?” ad (here and here, if you missed it the first time). they’re now back with something a whole lot tamer. what do you think? as effective? or should they bring back the fat?


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{ 2 comments… read them below or add one }

Frank Roche October 14, 2010 at 12:04 pm

It’s pretty good…it could have ended after 30 seconds…but a super good point…the woman looks at the sugar eater so disdainfully, then drinks the soda…pretty cool.


fran October 14, 2010 at 12:15 pm

i like the point yet i’m more turned off to soda by the “pouring on the pounds” version. go figure. maybe if they blew the guy’s head off at the end, they’d nail it. LOL. (to those who are wondering if i’ve gone loco, that’s a reference to this post on a 10:10 climate change video: http://bit.ly/aPy1CX.)



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