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you’ll make this communication mistake only once

October 12, 2010

in communication

on october 1, this video was released.

on october 1, this same video was taken down after offending nearly everyone.

communication lesson: passionate project teams often lose sight of the real world. test your approach with your intended audience. no pressure.


[note: kudos to the 10:10 team for taking it on the chin and issuing this apology the day of the controversy and this one a few days later.]

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{ 4 comments… read them below or add one }

Frank Roche October 12, 2010 at 10:03 am

OMG…wow…that is so disgusting it’s funny…what a mess. And a one-timer, for sure.


fran October 12, 2010 at 10:10 am

the brits are way out there with their ads. i can recall my jaw dropping in response to many ads i saw when i lived there; we’d never get them on the air in the US.



Rueben October 12, 2010 at 11:05 am

It’s actually a smart and really well-produced piece that works right up until the blood starts flying. Shame they didn’t just figure out a less horrific way to deliver the punch line. So close.


fran October 12, 2010 at 5:26 pm

it’s true. and for some, the blood flying doesn’t ruin the ad because they know it’s done in jest. still, there’s the opening to connect no action on carbon emissions with no tolerance from 10:10 and its supporters. not a good message.



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