cohealth survey results

February 22, 2011

in cohealth

shorter and sweeter than the golden globe and grammy awards shows, and without any technical glitches—the results of this year’s cohealth survey.

2011 cohealth tweet chat content

we asked you to pick your top five content area choices for this year’s tweet chats, and they are:

1. reaching the family
2. adding social media to your effort
3. creating your health promotion strategy
4. determining your incentive design
5. building a business case for wellness and picking the right metrics (tied)

we’ll dive into these topics throughout the year, breaking them into sub-topics where that’ll allow for more useful discussion.

this lineup is and isn’t terribly surprising. companies recognize they need to do something about health care (business case), and wellness as a solution is coming up higher on everyone’s radar. the notion of “social” is top of mind, but not many companies yet know how to employ it (social media) or how to expand to these influencers (family), and they’re looking for help. companies that have used incentives to drive participation and are getting (some) results are wondering how to use incentives to reward more substantive lifestyle changes. and, as recent studies revealed, a majority of companies are investing in wellness. they’re just not measuring its effectiveness. so, not surprising.

what is surprising is that mHealth, working with the community and expanding efforts globally are down at the bottom of the list, as is finding a wellness partner. there are plenty of partners out there, from insurance companies to tech start-ups to mHealth companies, etc. the challenge is finding one that offers a thoughtful, flexible approach that integrates all of your strategies and services.

i’m surprised that mHealth is so low, as this is going to be a game-changer. and i’m disappointed but not surprised that working with the community and expanding efforts globally are so low. i strongly believe in the need for companies to engage with their communities. i hear from my clients that they struggle with the community’s culture, whether that’s geographic or societal/ancestral. those in the midwest are dealing with meat-and-potatoes-this-is-none-of-your-business cultures along with long, cold and isolating winters. clients in the south have the don’t-tell-me-not-to-smoke-and-have-biscuits-and-gravy attitude. and so on. i don’t see how companies can engage employees in better health if the community at large doesn’t come along for the ride. in terms of global, there’s rising recognition of how much wellness contributes to productivity as well as to health care cost containment, and there are more global case studies to learn from. perhaps these three will rise in the ranks as companies’ wellness efforts mature.

*hearing from companies who know (case studies) tied for this position. rather than give case studies a unique slot, we’ll invite guest speakers to speak on our top content, as we did with february’s tweet chat, where michelle james spoke about intel’s health promotion strategy.

top city for a meetup

washington, DC is our city of choice, garnering more than 23% of the votes. dr. david ballard, head of marketing and development at the american psychological association practice directorate, has gamely agreed to plan the meetup with me. anyone else who wants to be involved, let me know in the comments or by email (fran [at] contextcommunication [dot] com.)


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