this is the first entry in a 10-part series.
i’m joining a client’s shape up the nation challenge for the first time. it kicks off this week, and i’m on team “strong like a bull.”
shape up the nation bills itself as a social approach to corporate wellness. as reported in this employee benefit news article, shape up the nation skips financial incentives and looks to social networks to drive behavior change. two guys, brad weinberg and rajiv kumar, formed shape up the nation while they were in medical school. last year, those guys tripled their revenue for the third consecutive year. (they also happen to imitate my graphic identity. since i founded context communication in 2003 and they launched shape up the nation in 2006, i can boldly say that.)
my client offers a 10-week shape up the nation challenge every year. last year more than 4,000 of their employees got involved, roughly one-third of their population. over 120 of their 200 locations entered teams, exercised 7 million minutes and lost roughly 16,000 pounds, collectively. this year, their goal is to involve 45% of their workforce.
i’m unfamiliar with the inner workings of shape up the nation, so i’m keen to get a look behind the curtain. each week i’ll post about my participant experience and turn to shape up the nation, who’s agreed to answer my additional questions, for clarification.
let week one begin.