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there is a health information divide

February 1, 2011

in health communication

“There is a health information divide. Pregnancy and childbirth seem to cut across it. Mobile may change it in the future. But for now, significant portions of the adult population do not have access to up-to-date information on drug recalls, food safety, or treatment options.”

the pew internet project released a new report: health topics. i haven’t had a chance to read it yet, but i have flipped through it and a related post. both are important reading if you’re responsible for employee health and wellness. the report tells you who’s looking for what online. and the post breaks it down.

“The most likely groups to look online for health information include:

  • Adults who, in the past 12 months, have provided unpaid care to a parent, child, friend, or other loved one
  • Women
  • Whites
  • Adults between the ages of 18-49
  • Adults with at least some college education
  • Adults living in higher-income households

By contrast, fewer than half of adults in the following groups in the U.S. look online for health information:

  • African Americans
  • Latinos
  • Adults living with a disability
  • Adults age 65 and older
  • Adults with a high school education or less
  • Adults living in low-income households ($30,000 or less annual income)”

who’s in your covered population?

f

note: i plan to dig into this and report back.

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