“We have all reported and reported and reported on this [health care reform]. Some of our work has been very good. But it hasn’t gotten through the noise and buzz and screeching and tweeting of the current media world—or through editors pressing us to write about who is up and who is down politically, rather than about the substance. I don’t have any easy answers on how to fix that—how to make sure that our readers/watchers/listeners (and sometimes our editors) understand and value our credibility—and find time to pay attention.”
these words could’ve been spoken by anyone in human resources responsible for benefits communications. they were actually uttered by joanne kenen, a health journalist writing on the covering health blog. she speaks to the frustration we feel when our message doesn’t get across—and to the obligation to keep at it.
joanne’s post is the first in a series of posts, articles and tip sheets on how to help others understand health care reform. you can find it here.