jamie oliver wants a food revolution where you work

April 28, 2011

in change,culture,wellness

it’s a long, uphill battle to change the way we eat. i admire jamie oliver & IDEO’s moxie, teaming up to make that happen through the workplace with cooking & company. in this video, IDEO’s chris waugh speaks truth to power.

truth: small, social activities change our habits.
truth: work demands lead to “it’s take-out night, kids!”
truth: companies have enormous, unused leverage to make a difference. at work. at home. in the community.

power: that’s you, companies. listen up.

IDEO will be talking about cooking & company on the june 15 cohealth chat. don’t miss it.

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{ 4 comments… read them below or add one }

Jon Stuckey April 28, 2011 at 10:09 am

Fran, this is a great idea. I was just talking with Jo about this very concept yesterday. What a great next step for the food revolution. It will take courage from companies, but I remain hopeful.

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fran April 28, 2011 at 12:18 pm

it is great, and i think it’s right on the money. companies undervalue their own power in this conversation. and they shortchange their efforts by doing so.

tune in to the #co_health tweet chat on wednesday, june 15 at noon ET for more scoop on the project.

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Elizabeth April 28, 2011 at 1:38 pm

Thanks for posting. Love the idea that you can start small then grow the program as it makes sense. Can’t wait until the cohealth chat to learn more.

My sister has an organic farm and has built a gorgeous summer kitchen just off her fields. She’s working with local chefs to create classes where folks can come out, pick their produce then learn how to cook it on the spot. Wouldn’t it be fun to hook up with some companies to hold events as well? Will have to look into that idea….

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fran April 28, 2011 at 4:56 pm

elizabeth, your sister’s idea is a great one. i know of someone locally who is doing the same thing, as well as local nonprofits who are doing the same with teenagers or their local community.for as much as we focus a lot of the time on the barriers, there’s a lot to feel positive and excited about.

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