hotels have got it bad. for health, that is. you can count westin, fairmont, klimpton, disney and the leela group among the growing list of hotels using health as the latest bait to tempt discerning guests.
the westin’s so interested in your well-being, they’ll offer you exercise shoes and clothes when you’ve forgotten yours. fairmont’s constructed meals according to your dietary needs. the hotel palomar in san francisco, part of the kimpton chain, offers guests a guided run or bike loan. disney’s converting suites into health and wellness suites that offer eco-conscious products, in-room cardio equipment, and entry into a special world filled with yoga sessions and spa treatments. (no word on whether snow white’s your masseuse.) the sheraton and ritz-carlton are also dialing up health in similar ways, though only the sheraton’s dedicated a site to their offering and markets to a company’s health interests, too. the leela group in india isn’t interested in food choices or your tree pose; they’re offering programs for heart disease and prevention.
health and well-being is seeping into our supermarkets, our work, our communities, our pleasure palaces. are we heading for a future where we make our purchases based on a company’s stake in our health? edelman’s health engagement barometer says yes. looks like these hotels are also banking on it.