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philly uses behavioral economics to change soda habits

August 1, 2011

in culture,wellness

philly’s mayor nutter wasn’t able to tax soda, but he could downsize it, move it out of eye level and price it higher than water. eschewing boston’s tougher soda ban, philly’s using behavioral economics in 255 vending machines across the city, including municipal buildings and recreation centers, to test its impact on buying choices.

how has your company made a healthy food choice the easier or guided choice?

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