an interactive marketing strategist at a medical center emailed me to see whether i had any articles on using social media to promote and support workplace wellness. here’s what i pulled together for her. it’s not everything i’ve written on the topic. if you want to learn more, take a look in the social media cagtegory.
rationale and research
- 5 reasons to take employee wellness social (downloadable version available)
- 5 tools, 20 ideas for making workplace wellness social (downloadable version available)
- convenience + desire = social media for benefits communications. a wake-up call from metlife’s 9th annual study of employee benefits trends
company case studies (free-ranging conversations series):
- mayo’s social media manager shows the way
- how zappos approaches employee wellness
- IKEA takes annual enrollment one tweet at a time
- free-ranging conversation with michelle james, health communication specialist at intel
- saint-gobain adds social media to their wellness mix
- american speech-language-hearing association uses facebook to reach family
interviews with and reviews of wellness providers
- taking shape up the nation for a spin (shape up the nation is now known as shapeup)
- superbetter me! the set up
- limeade adds a little zing to wellness
- the serious strategy behind social health games. a conversation with meyou health’s trapper markelz
- can you pay for prevention? virgin healthmiles believes so.
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