we must turn away from the convenient, the impersonal and the cookie-cutter in workplace wellness
and turn toward the enticing, the coveted and the playful.
we must design packaging that beckons, “open me.”
an experience that suggests, “only a few can have me.”
an object that giggles, “play me.”
when we have done this, we will have made well-being a “product” that conveys status and style.
when we have done this, we will have a product people clamor for.
one they wait in line for.
one that they parade before others.
this is our charge.