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communications your employees crave: national peanut board

January 25, 2012

in communications your employees crave


what it is: part of an ad campaign by the national peanut board

why it works: the ad is clean and uncluttered to focus your eye. the message is highly relatable. who doesn’t pine to have the energy of a two-year-old? the model’s movement draws your eye to her feet so you don’t miss the subtler product message about the energy punch peanuts deliver.

why it doesn’t: all of the ads in the campaign feature young, extremely fit women—mostly white. employers need to consider the age, race, gender and real fitness level of their employees when they select images and photos.

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this post is part of a series on health communications that stand out. if you have a worthy ad to feature in the series, email me.

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