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employee benefit news writes about context’s online game to help employees understand high-deductible health plans

February 16, 2012

in context communication,high-deductible health plans

employee benefit news interviewed me about a high-deductible health plan (HDHP) game i created with the dakota group. the game’s part of an overall suite of tools that aims to improve employees’ understanding of how these plans work and increase their interest in enrolling.

context’s launch-year clients saw terrific results. one client, saint-gobain, saw enrollment go up 15% in their HDHP. their post-game survey found:

  • 80% of respondents agreed that they now had a better understanding of how the plan worked
  • 79% of respondents agreed that the game was an easier method for learning how the plan worked
  • 71% of respondents agreed that they were more likely to enroll in the plan after playing the game

we saw similar results with genex services, inc., the second client to implement the game for 2012 annual enrollment. maggie fisher, benefits manager at genex, is quoted on the article:

“Maggie Fisher, benefits manager at Genex, says that the game was a great way to communicate information to her diverse and widely distributed employee population.

“‘We thought [this game] could help people who don’t just read something and get it,’ she says. ‘As soon as people started to use it, they got it.’ Of Genex’s 1,800 employees, more than 700 played the game.”

both clients are using the game as part of their 2013 annual enrollment communication plan.

read the article.

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update: the game developed for saint-gobain won the best HR idea for 2012 from human resource executive in the benefits category. saint-gobain’s game was titled: so you think you know the HRA. read more.

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