i burn 80 calories dusting for 35 minutes. 200 calories if i walk roughly 40 minutes.
i don’t routinely calculate my calories or calories burned, but i was intrigued by the john hopkins school of public health study that found teens were more likely to buy a non-sugary drink after seeing how much exercise was required to burn off the alternative.
“…what if you knew that it would take 50 minutes of jogging to burn off one soda?
“When researchers taped signs saying just that on the drink coolers in four inner-city neighborhood stores, sales of sugary beverages to teenagers dropped by 50 percent. That tactic was more effective than a sign saying that the drinks had 250 calories each, or a sign saying that a soft drink accounts for 11 percent of recommended daily calories.”
it’s easier to make sense of an item’s worth based on exercise minutes than on caloric intake. my muffin? worth it. a snapple lemon tea that clocks in at around the same number of calories? not worth it.
what do you think? would this approach work better for your employees than nutrition labels?
p.s. the calculator’s quite addictive. i keep plugging in the calories for different items to see the exercise damage.