cohealth checkup spoke with adam wootton about health games at work and towers watson’s own contribution, swift-ee. adam is the director of social media and games at towers watson.
our conversation flowed from marathons to benefits, as these conversations do when you get health and wellness geeks together. we also discussed whether current corporate health games qualify as games or are merely their gamified sibling. we talked about different types of gamers, satisfying all of them, and building a game that delivers flow (narrative) and fiero (triumph over adversity).
toward the end of our conversation adam introduced us to swift-ee, a game towers watson developed in response to a client’s challenge: find a “sticky” way to communicate with our employees and their families about health and wellness. sound familiar?