employees will look at your communications when you start taking risks

August 8, 2012

in annual enrollment,communication

i’m going to pose a question. you don’t have to answer it, out loud or in the comments.

when’s the last time you took a risk with your communications?

i don’t mean using “aren’t” instead of “are not.” i mean all balls out there!

a client said yes to my suggestion that we create a silent movie for their annual enrollment. it’s a fresh, humorous and surprising approach, and it’s bound to grab some and tick off others. what it won’t do is go unnoticed. that’s all balls out there.

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you want your employees to check out your communications? give them a reason.

f

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{ 2 comments… read them below or add one }

Jess August 9, 2012 at 9:18 am

I’m intrigued. How do you make a movie about benefits enrollment.

I digress.

Our corporate culture likes to play it safe — so much so, it took some convincing to implement our internal benefits blog. (Luckily, after some time, they now see the value of transparency and 2-way communication.)

I’ve used viral video for other projects, but not benefits. You’re inspiring me to go big or go home.

Thanks for the much-needed boost.

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fran August 9, 2012 at 9:39 am

go big or go home. i like it.

we’re creating a narrative for our silent movie, same as you would for any commercial that’s selling a lifestyle through our product.

f

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