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health communications: why getting it right is so tough

September 4, 2012

in health communication

in my twenties, i exercised to look awesome.

in my thirties, i exercised to avoid throttling my kids.

in my early forties, i exercised to defy age and its gravitational pull.

now, as i near my fifties and my friends battle cancer and other health risks, i exercise because i can.

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today’s workforce spans many generations, nationalities and lifestyles. using a one-size-fits-all message guarantees you more near misses than bullseyes.

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[image: rubén chase]

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{ 3 comments… read them below or add one }

Jared Rice September 5, 2012 at 3:05 pm

This is SO poignant and well put. In our business we’ve observed worthy investment in a well thought communications program can be the difference between a successful and well-liked program and one that many employees don’t even know about.

One obstacle we face is getting clients on board. Often the dollars aren’t there or the company doesn’t want to add to the existing load of communications employees receive or are exposed to daily.
Any thoughts?

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fran September 5, 2012 at 6:42 pm

jared, thank you.

it’s the truth, a great program or initiative can be ruined by a flawed communication strategy, just as a flawed program can be saved by great communication.

i’ve also come up against the same client pressures and opposing forces. it really comes down to the overall health and wellness strategy and whether the client’s identified the key audiences they need to reach and what they need these audiences to do — or not do. they may need to pull back on their budget for general communications and use it instead to reach employees with diabetes, for example. it very much depends on their priorities, points of pain or cost pressure, etc.

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Perla October 21, 2015 at 6:35 pm

i smoke and drink and i can run miles .i say u workout evaderyy but u need to run a lot too so u can have resistant so u have to run a lot so u can be better at running, try insanity is a boots for cardio

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