http://www.freerangecomm.com Tue, 07 Sep 2010 13:18:29 +0000 http://backend.userland.com/rss092 en the government is once again beating the pants off many companies when it comes to social media use and training. this time they've come up with an infographic that distills their 9-page social media guidelines document into something a tad more user-friendly. it's also extremely funny, so be sure to ... http://www.freerangecomm.com/2010/09/the-feds-make-social-media-use-as-easy-as-1-2-3/ thank you to everyone who voted, sent me notes and in other ways gave a thumbs-up for my SXSW 2011 health panel submission. your vote counts for 30% of the decison-making process, with SXSW's advisory board and staff making up the remainder. SXSW is announcing the first 200 accepted panels on ... http://www.freerangecomm.com/2010/09/thanks-for-your-sxsw-2011-support/ about two weeks ago, carol harnett, a member of cohealth, suggested that the cohealth community enter an idea into the institute for the future's bodyshock the future contest. the contest's a public call for ideas to change our approach to global health in the next three to ten years. carol ... http://www.freerangecomm.com/2010/09/1212-and-simple-acts-of-healthy-living/ "If I’m a “regular” patient, I simply nod my head, take the next prescription, get a pat on the back, make the next appointment and hope (and even pray) that it’ll work. This time. When it doesn’t, I think: This is my fate. Or worse, maybe I’m imagining it (hail ... http://www.freerangecomm.com/2010/09/a-word-to-all-health-communication-professionals/ a new consumers reports poll highlights a serious knock-on effect of bad times: people are cutting back on health care services. they're skipping medical care, bypassing medical tests and tinkering with prescriptions. when they are taking their prescription drugs, they're looking for brand ones, as skepticism about generics' efficacy and ... http://www.freerangecomm.com/2010/08/penny-pinching-on-health-care/ as a communication professional, i know about brochures. handy little devices for conveying information, they're less effective at transforming behavior. because brochures come after the fact. after the symptom. the illness. to support healthy behaviors, communication professionals need to move beyond informing and educating and to begin actively looking for ... http://www.freerangecomm.com/2010/08/moving-beyond-brochures-as-prevention/ whether or not to go tobacco-free is on my clients' minds. on the one hand, it sends a clear signal that they're serious about health. on the other, they have concerns about their employees' safety, productivity and general reaction. a new gallup poll suggests the latter may be less of ... http://www.freerangecomm.com/2010/08/thinking-about-going-tobacco-free-at-work-public-sentiment-backs-you-up/ i'm feeling the pain of mott's communication professionals; things don't look pretty over there. in a year of record profits and with nary a word about leadership sacrifice, they're faced with the unenviable task of fashioning palatable communication messages for why mott's is asking employees for pay and benefits cutbacks. to ... http://www.freerangecomm.com/2010/08/pass-the-communication-collection-plate-for-our-brethren-at-motts/ "The built environment can constrain or facilitate physical activity. Understanding ways to encourage greater use of local environments for physical activity offers some hope for reducing the growth in the prevalence of obesity.” dr. john m. macdonald, PhD, university of pennsylvania translation: how can we change what's around us ... http://www.freerangecomm.com/2010/08/to-increase-exercise-start-with-self-image/ the rise of 401(k)s over the past decade or more means our financial future lies in our hands—and they're not necessarily good ones. as this table from SHRM's 2010 employee benefits survey shows, more employers are providing defined contribution plans while the offering of a defined benefit or pension plan ... http://www.freerangecomm.com/2010/08/to-achieve-employee-wellness-address-the-pocketbook-as-well-as-the-waistline/