8 guiding principles for annual enrollment communications

July 14, 2010

annual enrollment can be a crazy time, particularly if you come to the planning process late. when advising clients, here are the 8 guiding principles i recommend for annual enrollment communications. these, tequila (vast quantities of tequila), and an aerobed usually do the trick.
combine your expertise with employees’ needs.
don’t shy away from providing direction. use [...]

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if a picture’s worth 1,000 calories, what’s a video worth?

July 13, 2010

if the print campaign was so successful, new york’s health department reasoned, wouldn’t a video just bring it home?

so they took this very startling and very controversial subway ad and turned it into a video.

the video follows the same script as the print campaign: hit the emotions, not the head. but does it work? [...]

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do not pass “go” before you answer these questions about social media

July 12, 2010

it’s dead easy and dead cheap to get started with many social media tools. don’t let the simplicity and affordability lead you down the garden path. be as strategic about your use of them as you would be with any other communication medium that’d set you back a few cool thousand.
before you [...]

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you know you have a health culture when…

July 8, 2010

employees no longer wait for corporate health initiatives but create their own.
“In March, a team of employees from the Molded Products worked with McPherson County and found a piece of land that the county was willing to allow the company to use. The team then went about the normal process of creating a garden: tilling [...]

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say it with pictures

July 7, 2010

there’s a reason infographics and other visual representations of information are so winning: they make the complex simple and the dense slight. they force the creator to concentrate solely on what’s key to know. and they cut across and through cultural and language barriers.
how much of your employee communication says it with pictures?
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[image: kristine erdmann]

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how do you maintain your pledge to reprioritize?

July 6, 2010

does this sound familiar? while on vacation, you pledge that when you return home you’ll work fewer hours or pick up that hobby you used to be so passionate about. or someone you know dies prematurely, prompting you to hug someone, call your mom, and determine that certain things have to change. even as you [...]

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want your employees to do more, be adaptable, and work well with others? make them take vacation.

June 19, 2010

i’ve never been the sort to brag about how many vacation days i couldn’t take, mostly because there weren’t any left. i take vacation. and since living in the U.K., i take loooong vacations. that means i don’t work. at all. and by not working, i prepare myself for work by having adventures that keep [...]

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psychiatry and stress management are out of the closet. ask ron artest.

June 18, 2010

in this video, lakers forward ron artest recognizes his psychiatrist’s prominent role in prepping him for the championships (and tackling his anger issues?). think you can’t destigmatize your employee assistance program and disease management programs with employee success stories? think again.

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product review: health txts, mobile health intervention

June 18, 2010

as i wrote about a few weeks ago, i’ve been taking health txts, a mobile phone text messaging service, for a whirl. health txts is a free (while in BETA), easy-to-use service for sending oneself text reminders and motivational messages about a broad number of health behaviors.
setup
registration and setup are dead easy. i logged in, [...]

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5 tools, 20 ideas for making workplace wellness social

June 17, 2010

“I recently wrote about 5 reasons to take employee wellness social. It was the preface to this article, knowing that companies must first believe social conversation will add to their efforts before they’ll take the plunge and start using the tools. After all, the media’s merely the channel. It’s the behavior [...]

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