the one rule your health communications must break

April 6, 2010

in health communication,wellness

last night my eldest daughter asked me, “mom, am i a good person?” naturally, i assured her that she was, and after she asked me how i knew, i gave her several reasons. i then asked her what had started her thinking about this in the first place.

“because i wanted more candy today. and because i’ve taken it in the past when i’m not supposed to and i wanted to again.”

somewhere along the line, we start confusing our desire for certain things and our inability to make difficult changes easily with not being good ourselves. we use language that short-circuits our understanding that change is bumpy and the belief that we can ultimately achieve it.

employees are no different.

take a look at your health communications and get out your red pen. now strike out every “should,” “must,” and “rule” that tells someone they’re failing when they fall short of the advice and replace it with visions of  “can” and “will.” effective health communications and individual triumphs begin with that first stroke.

for weight watchers, jennifer hudson wins a losing battle

[image: the new york times]


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{ 2 comments… read them below or add one }

Jill Sherer Murray April 7, 2010 at 9:31 am

Great post, as always, Fran. So true and absolutely applicable at the employee communication level. For another perspective and level, check out Geneen Roth’s (I love her) new book, “Women Food and God”. I think you’ll appreciate it. In a deeper and intensely personal way (to people with food and body-image issues), she is saying the exact same thing. You’re both so smart! (Check out my blog for an excerpt!)


fran April 7, 2010 at 9:53 am

jill, thanks for the book referral. always great to have someone vet & recommend a worthwhile read!



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