7 ways to improve employees’ online wellness experience

May 13, 2010

in health communication,wellness

you only have one chance to draw employees and their families into your online health information, particularly if they’re computer shy.

using this screenshot from the american cancer society’s “choose you” website, i’m going to run down seven ways to improve the online wellness experience.

i choose here’s what works with this site:

  1. it focuses on my choices. not the company’s.
  2. it breaks down choices to only a few. not thousands.
  3. it helps me find the info i want, quickly.
  4. it lets me take immediate action. each goal is broken down into small steps i walk through and publicly commit to.
  5. it locks down only the private information. registration’s required when i commit to a goal (at step 2, not 1, so you’re drawn in before you need to register). before this step, i can read articles and use tools that’ll help me move from precontemplation to preparation or even action.
  6. it makes use of well-designed, existing tools. when i choose a goal, i’m now using stikk, a consumer website designed by a yale economics professor.
  7. it employs the power of social networking. check out their choose you blog with success stories that invite sharing and support, their twitter feed, and their facebook page.

for the record, i could do without ellen pompano, who’s visible on the home page. who looks like her? because she’s the spokesperson, i’ll let it slide.


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{ 2 comments… read them below or add one }

Frank Roche May 13, 2010 at 10:20 am

Excellent lessons. Thanks!


fran May 13, 2010 at 12:49 pm

de nada, frank. i’m sure you could add a few.



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