cheap, fast, great. yours to choose.

April 13, 2011

in communication

cheap fast or great

you may not think your employees know good design. you’d be wrong.

they scoff and sneer at stock photo images. pitch communications that smack of last decade’s design trends. go bleary-eyed winding their way through dense materials. and draw the wrong conclusions from poorly designed “explanatory” charts.

like everything in life, you get what you pay for. did you want to pay for ugly sauce?


note: i like this image from cool infographics, even though i personally disagree with it.  you can’t pick any two. you can pick great and fast, but it won’t be cheap. you can pick fast and cheap, and it won’t be great. you can never have cheap and great.


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{ 3 comments… read them below or add one }

Ray Goldberg April 13, 2011 at 11:14 pm

This truth has been recognized in systems development for years — balancing time (fast), quality (great), and money (cheap) is truly a balancing act. You can pick any two… and the third will expand or contract appropriately… but you can’t constrain all three, nor can you maximize all three.


fran April 14, 2011 at 10:49 am

this truth has been recognized in the communication world, too. at least by communication professionals.



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