cohealth tweet chat recap: designing incentives for health and enagement

May 23, 2011

in cohealth

this month’s tweet chat focused on the use of incentives in workplace wellness efforts. our guest was paul hebert, the managing director and lead consultant for I2I and a quoted expert on the subject of incentives.

i facilitated the chat and greg wrote the recap:

We started the chat (with Fran – @femelmed – driving the @co_health account) asking the group their favorite thing about spring … turns out that there are a lot of baseball fans in the wellness business. Who knew?

Q1: @incentintel, give us a sense of you. What’s your general incentive philosophy?

Quoting Paul directly, “incentives should be used sparingly and with great care. They don’t “make” folks do anything – simply give them choices. Incentives are blunt instruments – be careful… incentives in wellness are tough – we want quick results for breaking long-term habits – not always possible.”

Our friend Janet McNichol (@jmcnichol) also chimed in: ‘I have a @incentintel quote on my wall: a good incentive program involves many behaviors rewarded quickly in small amounts over time accompanied by genuine recognition & demonstrable progress toward the goal.’

With that as a warm-up, we dove right in to the meat with Q2: Knowing that, what’s critical to make an incentive actually do what you intend it to do?

read the recap.


find all cohealth recaps.

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