#co_health tweet chat: creating the engaged health care consumer (april 18 at noon ET)

April 11, 2012

in cohealth

with employers citing employees’ poor health habits as their number-one challenge to containing health care costs and improving employee health, it’s no wonder the majority are intent on fostering better health care consumer habits.

that’s not the easiest thing to accomplish. we can’t readily lay our hands on the price and quality information needed to make more informed choices. and choosing a medical treatment doesn’t exactly feel like choosing a refrigerator. we feel inept. we feel scared. confusing lingo and the resulting apprehension stymie any effort to understand everything from our benefits plans to life-saving interventions.

as much as we may pine for the days when we obediently took two aspirin and called the doctor in the morning, it’s known that the more people get involved in their own health care, the better their outcomes. better-served, too, are our health care system, the employers who are the go-between for it and the employees the system serves. from all aspects—the employers, the individuals and the health care system overall—we need individuals to step up and take their place as rightful decision makers.

during this month’s tweet chat, we’ll talk about creating engaged health care consumers, drawing from the experiences of castlight health, a solution for employers and health care providers that educates employees about their benefits and illuminates price and quality standards. ethan prater will join us. ethan’s responsible for product design and employee education and engagement as castlight’s VP of products.

tweet chat agenda

ethan, carol and i worked up more questions than we can ever hope to cover during the chat. but that doesn’t mean we won’t try.

Q1. employees don’t want to spend more than 10 minutes choosing benefits. how does your solution gain their time and attention?

Q2. how do you keep your solution top of mind with employees?

Q3. health literacy is a major block on the road to consumerism. how do you build health literacy?

Q4. more employers are offering high-deductible health plans. their goal: greater health care consumer behavior. the risk: reduced utilization. what are you seeing as evidence of greater demonstration of consumer behavior as more employers offer these plans? how have consumer behaviors changed as a result of using castlight?

Q5. what techniques do you and employers find most effective to prepare employees to act as consumers—e.g., be comfortable and confident to challenge cost, seek second opinions and such?

Q6. what ROI are employers using your solution seeing? where are employees realizing the most savings?

Q7. how have health care providers’ behaviors changed as a result of your sharing of data?

Q8. will employees shop when they have no skin in the game—e.g., if they have a rich plan design or are in the coinsurance/fully covered phase of their CDHP?

Q9. how important are direct incentives to get employees to try shopping tools for the first time?

Q10. what impact does the affordable care act and associated debate have on transparency?

about cohealth

cohealth tweet chats are held the third wednesday of every month from noon to 1 pm ET. you can follow us ontwitter and join our linkedin group, where we regularly share information and discuss ideas, approaches and outcomes.

want to know more about cohealth? look here.
interested in past and upcoming #co_health chats? browse our 2012 calendar.


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{ 2 comments… read them below or add one }

Amira Durrett April 12, 2012 at 2:44 pm

Fantastic blog.Thanks Again. Cool.


civisisus April 16, 2012 at 8:36 am

you really need to ask team castlight how they plan to deal with pricing episodes of care vs unit costs for procedures. No one buys “just” a CPT code


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