employees will look at your communications when you start taking risks

August 8, 2012

in annual enrollment,communication

i’m going to pose a question. you don’t have to answer it, out loud or in the comments.

when’s the last time you took a risk with your communications?

i don’t mean using “aren’t” instead of “are not.” i mean all balls out there!

a client said yes to my suggestion that we create a silent movie for their annual enrollment. it’s a fresh, humorous and surprising approach, and it’s bound to grab some and tick off others. what it won’t do is go unnoticed. that’s all balls out there.


you want your employees to check out your communications? give them a reason.


Leave a Comment

{ 2 comments… read them below or add one }

Jess August 9, 2012 at 9:18 am

I’m intrigued. How do you make a movie about benefits enrollment.

I digress.

Our corporate culture likes to play it safe — so much so, it took some convincing to implement our internal benefits blog. (Luckily, after some time, they now see the value of transparency and 2-way communication.)

I’ve used viral video for other projects, but not benefits. You’re inspiring me to go big or go home.

Thanks for the much-needed boost.


fran August 9, 2012 at 9:39 am

go big or go home. i like it.

we’re creating a narrative for our silent movie, same as you would for any commercial that’s selling a lifestyle through our product.



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